This branding project included a rebrand of an existing company. I chose to rebrand a sandwich shop in the heart of one of Chicago's neighborhoods, Pilsen. Andorka's Sandwich Shop focuses a lot on homemade, organic, ingredients. With that in mind the hand drawn patterns, colors, and typeface are all used to depict the handmade quality of the sandwiches.
A branding manual was designed and real mockups were made and featured in a gallery in the largest urban arts festival called Manifest on Columbia College's campus.